The answers to many kitchen conundrums in one easy-to-use volume, from the author of the acclaimed culinary classic On Food and Cooking Harold McGee is our foremost expert on the science of cooking, advising professional chefs worldwide. Now he offers the same authoritative advice for food lovers everywhere in Keys to Good Cooking . A companion volume to recipe books, a touchstone for spott…
Don't be scared by the media and the financial industry, which have a vested interest in convincing all those who don't have a seven-figure income or a family trust fund that they're woefully underprepared for retirement. In You Can Do It! , Jonathan D. Pond, the man who's been called "America's financial planner," shows how anyone can have a financially safe, happy, and comfortable retirement …
Too many new companies and products have names that look like the results of a drunken Scrabble(R) game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone--even noncreative types--can create memorable and effective brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCR…
Written for those struggling with 'getting it all done', this work is a parable about one man's experience with the circus. While watching the performance, Mark chooses to become the 'ringmaster' of his own life and applies his insights to the different parts of his personal and professional life, with remarkable results.
Leadership is the art of transforming how people think, feel, and act. Though some experts make it seem complicated, it really has only two what you say and what you do. And according to Alan Deutschman, most leaders focus too much on words and not nearly enough on setting an example. Deutschman profiles a wide range of leaders (in business, education, the military, and nonprofits) who alway…
Suze Orman has transformed the concept of personal finance for millions by teaching us how to gain control of our money -- so that money does not control us. She goes beyond the nuts and bolts of managing money to explore the psychological, even spiritual power money has in our lives. The 9 Steps to Financial Freedom is the first personal finance book that gives you not only the knowledge of ho…
This is the first book that states the Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy. Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy. Researc…
“Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster b…
For more than twenty years, the Hermés Birkin bag has been the iconic symbol of fashion, luxury, and wealth. With a fabled waiting list of more than two years to purchase one, the average fashionista has a better chance of climbing Mount Everest in Prada pumps than of possessing this coveted carryall. Unless, of course, she happens to know Michael Tonello. . . . With down-to-earth wit, Mich…
Bridge is an accident survivor who's wondering why she's still alive. Emily has new curves and an almost-boyfriend who wants a certain kind of picture. Tabitha sees through everybody's games—or so she tells the world. The three girls are best friends with one rule: No fighting. Can it get them through seventh grade? This year everything is different for Sherm Russo as he gets to know Bridg…